Search Engine Optimization is a combination of procedures adopted to highlight a website to major search engines, to be able to attract maximum traffic. Unless you have got a website offering niche products, you need to continuously upkeep your search engine optimization efforts and continue inventing new ones, to keep up an adequate positioning in the search engine results.
While some search engines provide a paid service to be able to highlight your website, all of the top search engines such as Google, Yahoo and MSN use automated software programs called spiders or bots to crawl the internet and index all WebPages in their own database. Some others like AOL search engine access the Google database for their online search results, while AltaVista and Lycos use the Yahoo database.
- Google Webmaster tools: It provides you the Google’s perspective in your Website and the way the Google Spider views it. It lists out the particular problems the Google Spider is facing while crawling and indexing your website that you would be asked to address. You also receive access to detailed data on how your website looks in Google search results, with useful inputs on the best way best to make the most descriptive page titles, and Meta tag descriptions that make your website speak for it in Google Search results. Google Webmaster tools even permit you to examine your site links to assess which ones bring in the most traffic to your website, and prevent unnecessary site links.
- Google Analytics: it is enterprise-class software designed to turn your web pages into profits. Fundamentally aimed for internet marketers as opposed to webmasters, Google Analytics generates detailed statistics about the traffic to your website. Applying this group buy seo tools, you can monitor visitors from all your referrers, such as search engines, pay-per-click campaigns, email marketing, backward links, etc and examine the ROI from each of these sources. Its advanced analysis tools use pivot tables, filtering and several dimensions so as to display where your website stands vis-à-vis your opponents concerning usage metrics.
- Google Website Optimizer: it is a free website testing and Optimization tool, where you get to check which website; text and image Combinations drive the most traffic to your website. With its multivariate Testing centres, Google Website Optimizer tracks all of the incoming traffic to your website and provides you concrete feedback on which components are working on your website. Graphical reports show which type of content interests your Website Visitors and leads to the majority of conversions. By making the necessary changes on your Page design, button sizes, shopping cart placements and intra-site navigation as suggested by this tool, you can aim to push up your onsite sales more efficiently.